Easy Checkout responsive design
How we got from an inconclusive process of designing a core feature, to shipping Easy Checkout, and increasing conversion by 30% and enabling millions of orders to happen.
CORE Point of sale (POS) design
From the challenge of promoting a more informed sales, we created a solution that sealed a deal and could help companies get closer to omnichannel reality.
Customer experience research
Fragmented customer experience was something we saw not only in our clients — on/offline store owners — but also inside home. So we mapped Linx Commerce client's journey, involving multiple stakeholders.
I’m Thiago Esser, a UX/Interaction Designer living and working in Porto Alegre, Brazil.
I believe the human-centered approach to design products and services is a game changing feature for the tech industry. To me, it begins by treating people respectfully inside our organizations and industry, and reverberates within our clients and users.
Currently, I’m developing my leadership skills at Linx, focused in e-commerce solutions. I’m the co-founder of UXConf BR (since 2015). I have a good experience with B2B platforms and the challenges of Softwares as a Service (SaaS), besides designing for news sites/portals.
UX/Interaction Design: defining complex systems information hierarchy and taxonomy (Information Architecture); building hi-fi, functional prototypes using HTML + CSS/SASS; conducting users interviews and usability tests; discovering and prioritizing.
Event organization: co-created UXConf BR, an annual conference gathering a diverse lineup of speakers.
Public speaking: talks given in 4 countries so far (Brazil, Argentina, Chile and Finland), besides being master of cerimonies of a 500 people conference.
Workshop facilitation/Teaching: several post graduate classes and in-company workshops delivered.
Graphic facilitation: synthesizing ideas in a handmade fashion.
Writing: articles, proposals and an e-book with 5k downloads so far.
My history with design
I love to draw since I was a kid, what later in life led me to graphic arts. I went to college to study both Advertising and Fine Arts in parallel, but found my way when working in the design field.
Several times in my career, I was the first designer hired in the company. This gave me the opportunity to experiment what would work better for each of them, alongside learning to be a better designer and propagate the value of design.
In the first years, I used to learn mostly by doing. For example, I got myself into HTML and CSS by hacking existing sites and applications, a way that still serves me well o these days.
But I had to think beyond, so I went to search growth outside the day to day job. I encountered a broader design perspective (enters UX) and a community willing to share its knowledge, trough articles, forums and events. I felt the right thing to do in return was also produce contents, get in the discussions, so I started talking in public, publishing writings, giving classes, organizing events. This is on my DNA.
Entrepreneurship also became part of my professional identity, but not necessarily associated to being partner in a startup, with staff and every thing else. More like a way of looking things, even when working inside companies.