UX/Interaction Designer from Brazil.
I believe that the human-centered approach is changing the way we discover and build products, and for this cause I happily advocate. Until here, I’ve built most of my career based on a hands-on, visually-facilitated, community-based approach.
From the beginning, back in 2003, I worked with HTML an CSS to build e-mails and websites. That gave me a strong sense of what were the limits and possibilities of the medium, besides turning the conversation with technical people smoother.
At Wildtech, I’m a UX/Interaction Design consultant, currently dedicating most of my time to build solutions for e-commerce at Digital Commerce Group. I have a good experience with complex platforms and the challenges of Softwares as a Service (SaaS), besides have working in news sites.
As a trained illustrator (degree in Fine Arts), I facilitate the adoption of User Experience (UX) through Visual Thinking and Agile methodologies. Check this article in this influent blog to see my take on Agile UX.
I use illustration as a tool to communicate ideas and storytelling. One of them was included in the The Sketchnote Workbook by Mike Rohde (the illustrator behind Remote from 37 Signals).
I’ve been very active on UX Design community, giving talks regularly in local and international events. As a contribution to the field, I wrote an e-book on UXD that has already 4.000 readers, and I co-created UXConf BR, the most expressive brazilian conference in the moment.
A part from this, I teach regularly in post graduate programs at my hometown, Porto Alegre. Currently, I’m teaching courses on UX, Visual Thinking and Agile UX.
Ocasionally, I play drums in a band with friends.
A sample of some projects and products I’ve worked on.
(2015 – present) With three editions so far, UXConf BR has become the most prominent brazilian conference. We’re aimed at inclusion as one of our core values, promoting subjects such as gender equality, accessibility and culture diversity (having not only brazilians as participants).
My responsabilities here range from being content curator, graphic designer, master of ceremonies, passing through copywriter and a bunch of other practical tasks.
Graphic facilitation at Innovation Forum
(2016) People from Fórum de Inovação (name in portuguese) — a conference for industry folks from the south of Brazil — wanted to try something different from the habitual, so they engajed me to do a live graphic facilitation of the talks and panels. The results can be seen in details here.
Projects at Digital Commerce Group
(2015 – present)
Easy Checkout (redesign): DCG’s e-commerce platform has more than 500 clients from a wide variety of scenarios. We’ve redesigned the entire checkout process, and the product we called Easy Checkout.
My involvement was from conception to prototyping in diverse degrees of fidelity, conducting tests and tracking performance metrics. On average, the new checkout brought a 30% improvement in conversion rate compared to the previous version.
Reference Store: We have created a template that streamlines the work of digital agencies that use e-commerce platforms to build online stores. I worked on the inventory of all possible elements and built, with HTML and CSS, a kind of “bootstrap for e-commerce”.
Omnichannel: definition of the UX strategy for an assisted sales tool, which allowed DCG to gain a share on 100% of the transactions of some shopkeepers (formerly restricted to e-commerce). I was present in the initial conception and prototyping that allowed the company to raise funds for the project.
Talk at Interaction 16
(2016) I presented a 10 min. talk during Interaction 16, at Helsinki, on the relationship between business analysts (BAs) and designers.
(2014) uMov.me is a platform that allows companies to manage the most diverse types of processes (logistics, sales, surveys…) from data collected through mobile devices. The solution for each client — flows, tasks, visual identity — can be customized via the web/desktop interface.
I was mainly involved with redesigning the interface (Android, iOS, Windows Phone and web version); changes in product information architecture; research with users; conducting UX oriented dynamics.
Zero Hora newspaper/portal (Grupo RBS)
(2012) During the time I worked with the digital Zero Hora team (the most expressive news portal in south Brazil), I was responsible for the visual design of special sections; for improvements in information architecture and interaction design; for gathering users’ needs.
- Designing interfaces: Mobile + Web
- Defining structure and application flow: Interaction Design + Information Architecture
- Working in pair with developers: HTML + CSS + GitHub
- Visual thinking: Graphic facilitation + Sketchnotes + Big picture
- Teaching/Speaking: Courses and talks on UX, Visual Thinking, Agile UX
- Gathering users needs: User Research + Usability Testing + Personas + Customer journey map + Features priorization (facilitating all these)
- Event organization: All you can imagine :)
That’s not the end: Read the posts I’ve written (in PT-BR) →