In one of the first projects at DCG (formerly EZ Commerce), I was able to create an awareness of the value of the design process, by managing internal stakeholder expectations and giving visibility for previously unexplored artifacts and practices, such as validation of solutions with users. The result was an improvement in the platform checkout conversion rate by an average of 30%, as well as establishing the role of the designer as fundamental, growing team of people with this profile under my leadership.
CORE Point of Sale
On another occasion, I was able to implement a UX strategy that allowed the same company to develop a Point of Sale (POS) solution, winning a concurrence. Initial research and prototypes were decisive for closing this (big!) deal, and later made possible for all on/offline sales of certain store owners to be processed by the CORE platform, which monetizes on their sales.
With the first edition in 2015, UXConf BR has become the most prominent brazilian conference. We’re aimed at inclusion as one of our core values, promoting subjects such as gender equality, accessibility and culture diversity (having not only brazilians as participants). My responsabilities here range from being content curator, graphic designer, master of ceremonies, passing through copywriter and a bunch of other practical tasks.
I synthesize ideas on paper on a daily basis.